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TEACH ANYWHERE
LEARN EVERYWHERE
LEARN ANYWHERE
PLAY EVERYWHERE
Our Positioning
A mobile software platform where users book lessons, offer lessons, and become instructors in their chosen disciplines.
Full circle
Lessons locally, anywhere you go. Your experiential nerve center on the go. No more guesswork.
Lessons at your fingertips
Local relevance, wide impact. Lessons anywhere, instructors in various disciplines. New categories regularly.
We give back
Your authenticity matters. Earn while teaching lessons in your area, or as an early adopter/revenue partner.
Market Validation
490 million participants worldwide with a cumulative CAGR of 4.6% – ‘GITNUX’
2M+
The number of estimated accredited and unaccredited full time instructors, teachers, and trainers across various action sports categories. *Is not a total estimate for all categories.
30
The number of currently recorded action sports categories. *Does not include emerging categories.
30
The number of currently recorded action sports categories. *Does not include emerging categories.
Categories
Athlete’s Furnace: The Growing Spectrum
1. Surfing
2. Skateboarding
3. Snowboarding
4. Skiing (Freestyle, Backcountry, etc.)
5. Mountain Biking
6. BMX (Bicycle Motocross)
7. Motocross
8. Skate Skiing
9. Kiteboarding
10. Windsurfing
11. Wakeboarding
12. Waterskiing
13. Rock Climbing
14. Bouldering
15. Parkour
16. Freerunning
17. BASE Jumping
18. Skydiving
19. Paragliding
20. Hang Gliding
21. Whitewater Kayaking
22. Rafting
23. Canyoneering
24. Inline Skating
25. Scooter Riding (Freestyle)
26. Freestyle Trampoline
27. Slacklining
28. Freeskiing
29. Freestyle Snowmobiling
30. Downhill Longboarding
*Not an exhaustive list. Does not account for variations, and fusion activities combining elements from multiple sports. The categorization can show cultural and regional differences. New sports and activities emerge over time as innovation and creativity continue to shape the landscape of action sports.
ACTION SPORTS
SECTOR MACRO
Read me
Market Size
$648 billion by 2027
1.4
Billion+
Across all disciplines
The number of available lesson transactions to account for assuming a 6 lesson general minimum per participant.
100
Thousand
Across 7 disciplines
The number of lesson transactions we aim to account for by 2026 and not precluding new categories being added prior.
**Source: comScore, Mintel, Business Insider, GITNUX
[Fun]ction
Developed by
instructors & students
LEARN
INSTRUCT
LEARN
INSTRUCT
Business Model
We take an 8% service charge on each transaction
$20
Million USD
ITHOS transaction goal
Represents 0.7% of Available Market.
$16
Average Fee
(2hr lesson)
$140/hr
Avg student requires 6-10 hours
Million USD
Revenue
Projected by 2029
**Our transaction goal predicates an existing 10k prior and current student base in the SoFla and Caribbean geographies
Market Adoption
Organic feedback loop to grow
The How
Employing a multi-pronged approach
With our 11k pre-launch signups we will leverage:
- Network Effect: Encouraging early adopters to spread the word, creating a viral loop that amplifies user acquisition as one had washes the other.
- Partnerships: We’ve identified and are speaking with various social influencers, travel and hospitality content partners, and action sports schools and instructors to foster a broad user base.
- Tailored Content: Our ground theory programs and outreach strategies will deliver curated content across platforms like Facebook, Instagram, TikTok, email, and proximity SMS, engaging students and instructors with compelling messaging and value propositions.
The What
What we promise in potential partnerships:
- Revenue Sharing: We offer programs for early adopters, providing a direct financial incentive for partners to recommend and promote ITHOS.
- Influence & Exposure: Social influencers can amplify their reach by associating with an emerging leader in the action sports industry and receive unique/tailored promotional placement.
- Value-added Services: Action sports schools and instructors can enhance their offerings by leveraging our platform’s features, increasing their value to their own clients. Metrics, ratings, and special access to upload instructional content, providing a roadmap to increased sales.
The Why
Distinct & helpful, no more guesswork
We built it, because we lived it, as instructors and coaches
- Convenience: Streamlined and centralized booking experience, saving time, effort, and no more complexity.
- Comprehensive Information: Users can access a wealth of information, including ratings, reviews, gear availability, and instructor credentials, making informed decisions. Chat with your instructor right in the app and progress faster.
- Community and Insights: Our proprietary metrics system offers a unique dimension, giving users insights into their progress and performance, fostering engagement and growth beyond a simple booking transaction.
CRITICAL
MASS
CITIES
Target –
Discipline specific geographies
FL | MX | SP | ITA | HI
TRAVEL
HOSPITALITY
PARTNERS
Proximity –
Hospitality providers, influencers, online travel companies
KAYAK | TRAVELOCITY | IG
EARLY
REVENUE
PROGRAM
Limit –
Predefined number of candidate schools & instructors
SCHOOLS | INDEPENDENTS
DUAL
AiBOT
LISTINGS
Effect –
Free exposure using our Ai automation
Ai | ORGANIC | FREE
Key Differentiators
Designed from vision, rooted in purpose
Several apps in 1
Instruct, learn, university, messaging, booking, payment, marketplace (2.0).
Book it
The metric data is in-house. We use a custom booking api.
Comms on board
Get a feel for your instructor before the lesson. Discuss the location, and syllabus.
Ithos university
The learning feed
Enhance your progress. Attention focused, only instructor / school accounts can upload.
Cross platform
Wide net casting
Launching on both iOS and Android. Inclusivity is key.
Several apps in 1
Instruct, learn, university, messaging, booking, payment, marketplace (2.0).
Cross platform
Wide net casting
Launching on both iOS and Android. Inclusivity is key.
Book it
In-house booking
The metric data is in-house. We use a custom booking api.
Comms on board
Get a feel for your instructor before the lesson. Discuss the location, and syllabus.
Ithos university
The learning feed
Enhance your progress. Instructor / school accounts can upload.
Competitive Advantages
Community / Partnerships / Government procurement
First to Market
ITHOS reservations / sales
Transaction oriented sporting instruction reservation, booking, sales.
Seconds to book
Ease of use
Search by current or future proximity. Filter by discipline.
Profiles
Instructors & Students
Search school / instructor profiles, and book in 8 seconds
List Once
Availability / Scheduling
Update pricing, scheduling, and teaching locations easily, as needed with a few taps.
Design & Brand
ITHOS landscape
Clean software design marries memorable brand identity. Launching in discipline specific nerve centers.
Incentives
ITHOS early adopters
Unaffiliated, independents, and schools – earn more as an early recruiter partner.
First to Market
Transaction oriented sporting instruction reservation, booking, sales.
Seconds to book
Search by current or future proximity. Filter by discipline.
Profiles
Search school / instructor profiles, and book in 8 seconds
List Once
Availability / Scheduling
Update pricing, schedules, and locations easily as needed
Design & Brand
Clean software design marries memorable brand identity. Launching in discipline specific nerve centers.
Incentives
Unaffiliated, independents, and schools – earn more as an early recruiter partner.
Team
We built it, because we live it
Mario
FOUNDER & CEO, PRODUCT DIRECTOR
Mario, a passionate 38-year-old entrepreneur, and software designer. When not riding the waves or giving kitesurfing lessons, he’s a network architect. Holding a BA in writing and political science from Florida State University, as well as an MBA in international business, Mario is a consistent Android SDK and X Code application designer, utilizing .Net, Java, Swift, jQuery, and SQL for web based projects.
With an extensive background in diverse projects involving Magento, Drupal, WordPress, and Amazon Web Services, Mario’s skill base is wide. His enthusiasm for wind sports has led him to secure content partnerships with international brands in action sports, such as Core, Duotone, and Fairtex. It was this passion that fueled the development of Ithos’ existing iteration, making him a key driver in our mission.
Skills: Adobe (full) · Angular · React · JavaScript · Swift · WordPress · Magento · AWS · RTOS · Redis · MongoDB · PostGreSQL · Digital Ocean · Android SDK · X Code · Figma
Myro
CTO, SENIOR DEVELOPER
A committed mobile architect coming to us from Techlexity, which was acquired in an Ai absorption, Myro can boast 70+ published applications globally, with a 98% user retention rate. And a decade+ of development experience from the first G1 device to the iPhone in your pocket. Patrick is a cross-platform engineer: iOS, Windows, Mac OS, Linux, C, and C++. Myro has excelled in IoT applications utilizing Bluetooth, Wifi, RFID, Maps, and other cutting-edge technologies. Passion for excellence drives Myro to deliver feature-rich applications, emphasizing detailed analytics, cloud integration, ongoing customer support, and outstanding UI/UX.
Skills: C++ · Android · Java · Matlab · Arduino · Linux · SQL · Android SDK · X Code · Swift · Titanium Studio · Visual Studio · Algorithmic Coding · Github · Docker
Gino
DEVELOPER, UX/UI
Gino is our fresh flavor as seasoned senior software engineer with 8+ years of experience in developing clean, mission-critical software for renowned companies like Magic Leap, Motorola Solutions, Clare Controls, and LHP Software. His expertise encompasses various challenging projects, including Augmented Reality Devices, Advanced Two-way Radios, and beyond. Proficient in C/C++, Python, Linux, Android, Git, and Jira, Gino holds a Master’s in Computer Science with a specialization in AI and Machine Learning from Georgia Institute of Technology, along with a Bachelor’s in Electrical Engineering from the University of Florida. Through creative thinking and collaboration, he drives projects forward, breaking technical boundaries to achieve remarkable outcomes.
Skills: Embedded Software · Firmware · Debugging · ClearCase · C++ · RTOS · Embedded C · Wireless Technologies · Android Testing · Android Dev · JavaScript · Home Automation · Android SDK · Embedded Linux
Luis
COO, SENIOR DEV, OPERATIONS LEAD
15+ years at mobile and desktop badassery. Luis’ experience spans front-end to back-end development. Time and again, he has achieved resounding success on every project he’s been involved with. Luis embodies a holistic approach to life by blending digital innovations with real-world experiences. His passion lies in creating apps that seamlessly bridge the gap between our digital existence and the enriching moments in our daily lives.
Skills: Agile Methodologies · Model-View-Controller (MVC) · Agile Environment · Front-End Development · Microservices · Back-End Web Development · Representational State Transfer (REST) · HTML · Git · Cascading Style Sheets (CSS) · Docker Products · Cloud Computing · Transact-SQL (T-SQL) · Cybersecurity · Distributed Systems · Redis · .NET Core · C# · Amazon Web Services (AWS)
Naoling
JUNIOR DEVELOPER, MARKETING INTERN
Naoling is a THINKful code camp graduate, possessing a versatile skill base encompassing Java, C++, Python, Android SDK, X Code, cross-platform, and systems design. Alongside her technical expertise, Naoling appreciates a good laugh and has a penchant for quirky plot writing. Her inherent curiosity and desire to comprehend complexity fuel her determination to excel in completing projects. As a junior developer, she thrives in codebase updates, debugging, and rigorous testing, constantly striving for improvement and embracing every challenge with enthusiasm. Naoling’s commitment to both creativity and precision makes her a valued asset in our dynamic environment.
Skills: Android SDK · X Code · C++ · Python· Swift · Angular · React Native
Aleksa
A 33-year-old professional kitesurfer proudly sponsored by Duotone. Her love for board sports extends from kitesurfing, wakeboarding, windsurfing, to snowboarding, skiing, and skateboarding. As a seasoned coach, athlete, and instructor, she shares her expertise with passion.
When not traveling to new destinations or experiencing thrilling adventures, Aleksa takes on the role of architecting community engagement strategies for various action sport brands. Notably, her partnership with Duotone leads her to nerve centers worldwide, bridging different disciplines.
Aleksa’s marketing prowess is undeniable, and she never misses an opportunity to capture powerful moments that can transform a brand. With her dynamic skills and global influence, Aleksa Sanchez is a driving force in the world of action sports.
Skills: Meta Ad Platform · Figma · Premiere Pro · Final Cut · DaVinci Resolve
Yuri
Chief Growth Officer; COMMUNITY MODERATOR
A bilingual Copywriter and sales director who has always had a special interest for words and communication. A creative, who is passionate about communication. Yuri expresses our business’s identity, adding value to it, with optimized SEO copywriting that works to get us noticed. His success in social growth & marketing partnered with his relationships in “financing and working capital” markets, are key reasons why Yuri also resides as our public support officer.
Skills: Adobe Cloud · Meta Ad Platform · Google Campaign · Microsoft Exchange
The Power of Action Sports: Unveiling Key Stats
A $648.79 Billion Realm by 2027
While the staunchest of health and safety advocates advised caution, urgency, and temperance with international market growth and focus, the populous has spoken. This staggering figure underlines the limitless prospects of action sports. Particularly “because of the pandemic,” according to industry analysts at Mintel, and Accenture. A surge of 4.6% from 2020 to 2027 emphasizes imminent expansion and assures investors that this industry is a ground floor.
A Thriving Evolution: 4.6% Growth Rate
Foretelling the future, a 4.6% Compound Annual Growth Rate (CAGR) between 2020 and 2027 portrays a constant trajectory for the action sports domain. A strategic entry now promises unmatched returns down the road. Not to be played with, no pun intended, the fun and games in this segment of the overall sporting world has risen to its budding popularity amid a huge surge of eyes to, and daily active use of, social media channels – “It will continue to be the undeniable well from where unique, action based content is harvested for sharing.”
Dominance of North America: A 35% Market Hold
North America’s commanding presence, boasting over 35% of the action sports market, solidifies its influential role. This statistic resonates in discussions on the industry’s current landscape and North America’s significant sway within it.
The Climb of Mountain Biking: 3.5% CAGR
A growth rate of 3.5% from 2020 to 2027 anticipates a mountain biking market ascension. This stands as an invitation for astute businesses to chart their course and reap rewards as the market accelerates.
Action Cameras: An Access Point And Growth Factor
The $9.9 Billion Horizon by 2025
Propelling the industry, action cameras are projected to skyrocket to $9.9 billion by 2025. This ascent is bolstered by an increase in the production of hobbyist recordings uploaded to and shared across the various social mechanisms. – “people want to be seen”…”and they want to be seen performing interesting feats.” according to journalists from Business Insider. The angles are replete, handheld, or following closely in the sky, there is always a lens nearby. Denoting a flourishing sector, perceived profits are real.
Europe’s 2019 triumph at $124.25 billion is an example of this. Just before the world felt the full effects of Covid19, the rise in tourism was set to push into new territory. Europe’s unique blend of coastlines, mountains, and slopes beckoned to the world as adventure tourism and action sports would create the perfect storm. At +$120 billion the allure of adrenaline from multiple outlets remains a testament to this sector’s viability.
US Extreme Sports Resilience: 3.8% CAGR
Enduring the pandemic, the US Extreme Sports Market is set for a steady 3.8% growth from 2020 to 2025. A reassuring statistic for those invested in the industry’s resilience and prosperity. The allure of snow sports is undeniable, with a valuation of $7.19 billion in 2019. This statistic mirrors the potential of these sports, enticing businesses to capitalize on their ascent.
2020: $220.3 Billion Industry Revenues
2020 marked the industry’s potency as an economic powerhouse. Underscored by Kiteboarding, the innovative and far reaching offshoot of windsurfing. Boasting a 7.1% CAGR, the adrenaline fueled nascent market is heralded by the same winds that Red Bull used to gain popularity upon entering the US Market. – “It’s new, and seems to call to adolescents….who dream of flying through the air, with speed, grace, control, and an unrelenting connection with nature” says local FL D1 athlete turned kiteboarder Rene Rodriguez. “I’ve taken lessons throughout South Florida, the Caribbean, and Spain. This sport always shows the promise of something new.”
Protective Gear: A $12.1 Billion Frontier by 2027
The ascent of action sports is mirrored in the surge of the sports protective equipment market, set to reach $12.1 billion by 2027. It portrays a dynamic industry that safeguards its participants. Mired by head injuries and the lasting effects of concussions, more and more team sport athletes are searching for new ways to stand apart and showcase their physical prowess. Enter action sports for a great many. Such protective gear brands and distributors are the first in line to partner with such athletes as benefits from, and access to, this level of spectrum exposure across social media drives sales. Athletes are athletes, the means may change, but athleticism is a way of life.
Additional Highlights:
Ski industry: $15.8 Billion in 2022.
Asia Pacific: reached $86.58 Billion in 2019.
Footwear frenzy: from rubberized water sports footwear to insulated ski & snowboarding boots – $20.49 Billion by 2026.
Wakeboarding surges to 12.43% CAGR by 2024.
Snowboarding aims skyward: $384.8 Million by 2025.
Takeaway
The action sports industry propels towards an astounding $648.79 billion by 2027, fueled by a 4.6% CAGR. North America’s dominance with a 35% share, Europe’s 2019 triumph at $124.25 billion, and the soaring ski industry reaching nearly $15 million in 2022 stand as undeniable markers of prosperity. Amidst a pandemic, an 18% hike in park visitation underlines the unwavering allure of action sports. These statistics crystallize the industry’s promise, making it a realm of endless possibilities and unprecedented growth.
Sources:
– https://www.accenture.com
– https://www.comscore.com
– https://www.zenithmedia.com
– https://www.mintel.com
– https://www.directoryofgames.com
– https://www.grandviewresearch.com
– https://www.mordorintelligence.com
– https://www.reportlinker.com
– https://www.marketresearchfuture.com
– https://www.globenewswire.com
– https://www.statista.com
– https://www.transparencymarketresearch.com
– https://www.360marketupdates.com
– https://www.businesswire.com
– https://www.whatech.com
Financial Ask
We are seeking 48 month financing to reach 300k transactions across 7 disciplines on Ithos.
$1m
Pre Seed
Early Opportunity
Growth – Operations – Development
Provisioning
Scope, ambition, and opportunity
- Action Sports: The action sports market’s value is projected to reach $648.79 billion by 2027, with a 4.6% CAGR from 2020 to 2027. With North America, Europe, and Asia Pacific displaying significant potential, the global reach of the industry is evident.
- Corollary Markets:
- insurance
- certifications
- airfare / travel
- Scaling for Success: A $1m investment will fuel further talent acquisition, ensuring platform refinement, while auto-scaling distributed cloud structures guarantee stability.
- Transactional Fees & Strategic Thrust: Leveraging a proprietary marketplace for gear sales and a metrics system, we’ll secure more revenue. Strategic marketing involving influencers and existing user engagement will accelerate growth, propelling our app to the forefront of the burgeoning action sports realm.
- Areas To Monetize:
- lessons
- item rentals
- marketplace sales new / used equipment (formerly available only to specialty dealers)
- locked instructor / school content
$1m
Pre Seed
Early opportunity
Growth – operations – development
Seeking
$1m in our Pre Seed raise
Scope, ambition, and opportunity
- Action Sports: The action sports market’s value is projected to reach $648.79 billion by 2027, with a 4.6% CAGR from 2020 to 2027. With North America, Europe, and Asia Pacific displaying significant potential, the global reach of the industry is evident.
- Corollary Markets:
- insurance
- certifications
- airfare / travel
- Scaling for Success: A $1m investment will fuel further talent acquisition, ensuring platform refinement, while auto-scaling distributed cloud structures guarantee stability.
- Transactional Fees & Strategic Thrust: Leveraging a proprietary marketplace for gear sales and a metrics system, we’ll secure more revenue. Strategic marketing involving influencers and existing user engagement will accelerate growth, propelling our app to the forefront of the burgeoning action sports realm.
- Areas To Monetize:
- lessons
- item rentals
- marketplace sales new / used equipment (formerly available only to specialty dealers)
- locked instructor / school content
$16
Average Fee
$140/hr
Avg 6-10 lessons/student
Provisioning
Allocation Strategy
Acceleration
- (30%) Development & Refinement: Junior and senior developers will enhance Ithos’ current iteration. Asset creation to enrich the user experience. Rigorous stress testing to ensure optimal functionality at each version.
- (25%) Ground Theory Programs and Outreach: Not just quid pro quo. Boots on the ground are also responsible maintaining and enhancing relevance, spreading new content or company information as it’s released. Outreach campaigns across multiple platforms.
- (25%) Operational Investment: Greate cloud infrastructure from providers like AWS and Digital Ocean. Database management using Mongo DB for efficient data handling. Hosting through Siteground for reliable performance. Senior staff hours dedicated to smooth operations.
- (10%) Proprietary Marketplace: Utilizing our existing apis to continue developing our Proprietary Marketplace (10%). Developing a dedicated marketplace for gear sales, new and used.
- (10%) Metrics System Enhancement: Further expansion of our proprietary metrics system providing valuable insights to users and industry stakeholders.
These allocations outline our cursory strategy for utilizing the requested funding effectively across various aspects of our business, positioning us for growth and success in the dynamic action sports industr.
$3.6
Million USD
Net
Over 24 months
Profitability
Balance: Revenue Generation and Cost MGMT
The tenets of profitability for ITHOS
- User Adoption and Engagement: Early adopter program locks in our partner schools and their students. Existing student signups will have shareable content/links to pull more students into the ITHOS space.
- Monetization Strategies: Diverse transactional profits from lessons, gear sales, instructor led excursions, and in-app purchases of digital services. Weather dependent sports rely on forecasting services that we can build into our maps api as a simple layer and itemize key weather metrics.
- Operational Efficiency: Careful selection of cloud service providers, efficient resource allocation, and optimization of hosting expenses contribute to cost-effectiveness.
- First Mover Advantage: Being a first mover in the action sports app space offers distinct advantages that can contribute to enhanced profitability.
- Capture Market Share: As the pioneer, our app will capture a significant portion of the market before competitors enter. Early adopters are more likely to align with a well-established platform, giving us a competitive edge.
- Brand Recognition: Early branding; community relevance enables stronger brand recognition and loyalty quickly. Users will associate ITHOS with the action sports industry’s innovation, and will be more likely to remain loyal as the market grows.
- Network Effects: Being the first to market allows us to create network effects, where our value increases as more users join. This results in a self-reinforcing cycle of growth, making it harder for competitors to catch up.
- Higher Margins: As the only player in the market initially, we have more flexibility in suggesting pricing strategies and potentially higher profit margins. Leading to profitability sooner.
LEARN ANYWHERE
PLAY EVERYWHERE
“To see the world. Dangerous things to come to.
To see behind walls. To see and be amazed. To see and be instructed.”
– Henry Luce: Founder ‘Life Magazine’